SEO (Search Engine Optimization) and Analytics
Presented by Amy Graves
Owner, AMG Innovative Consultants, Inc.

How do people find you, and how do you turn them into customers?
Amy will cover the basics of Search Engine Optimization (SEO) and a Social Media/Web-based Marketing Funnel. These funnels are a company’s roadmap to how a user finds the company and becomes a client to the client’s path within the company. We will also discuss:

• Why SEO is not complete without Analytics.
• How BAs can give a different analytical perspective to the marketing Team, based their knowledge of how the enterprise and departments work together.
• How Business Analysts can bridge the gap between IT and Marketing.

Key Point: The Basics of SEO and why Analytics is key.

Register here: https://tinyurl.com/IIBA-OC-SEO