Are you confident that you are solving the right problem? Building the right product? Is your backlog expanding with too many competing needs? How well do you really know your customer and what they value?

We are all familiar with business process workflows to outline the activities performed and interactions between teams, but have you considered product development tools like creating personas and a customer journey map? Join us as we take a step back from your traditional maps and diagrams to reflect on the humanity of your customers. What does a day feel like in their shoes? What are their biggest hurdles? What frustrates or exhilarates them? What are their hopes and dreams? In this interactive session, learn how to upgrade and humanize your analysis. Used these tools before? Share your insights with our community, and let’s grow stronger together!

Whether you are building a product for an external customer or looking for ways to better understand your internal stakeholders, these tangible tools and templates will deepen your understanding of who your customers are and what they value, ultimately ensuring that you meet their real need and deliver value. 

Key Point:

Business process flows are helpful but often lack the human element. See the problem from your customer’s perspective and you might find more creative and holistic solutions than you imagined! You might even discover you were trying to solve the wrong problem!

About our speaker:

Victoria Perry is a Business Project Manager at Capital Group. She works in Investment Operations where she partners with stakeholders across business and technology to solve critical business problems. Victoria enjoys challenging assumptions and advocates for innovative solutions that meet the true business need, increase associate engagement, and reduce waste and redundancies. She has worked on a breadth of projects from cross-team process improvements to a major multi-million-dollar software implementation effort. She also serves on the leadership teams for the women’s diversity community, veterans’ community, and campus recruiting at Capital Group. Victoria is passionate about continuous learning having earned her PMP, a Business Analysis certificate from UCI, and an MBA at Concordia University. She lives (and currently works from home) in Dana Point, CA with her husband and their beautiful and energetic toddler.

To Register:  https://iiba-org.zoom.us/meeting/register/tJUkdOqgqz8iHtFS7voiThoBsFDPTJbfhOTX