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David Mantica, Introduction to Business Value Analysis
Agile is a great way to build solutions, products, or software in a way that reduces waste, connects ideas to need, and protects users from risk. When it comes to Agile, you still have to understand what to build in order to properly utilize its many upsides. Several Agile teams are learning the hard way that their real value does not come from following the science of the agile practices, but it can be found in the team’s ability to pickin the right aspects to build for the right reasons. Without a strong Product Owner, Agile teams may start providing an output that misses need or opportunities in much the same way waterfall projects.
Business Value Analysis looks at the way teams make decisions on what to build next. While this responsibility is typically left in the hands of the project sponsors (executives in the company), the speed of change and the complexities of our work systems are changing the way decision regarding the “next steps” in the process are made. 
This presentation provides professionals with the foundation necessary to understand the very esoteric concept of Value, which can mean many different things based on someone’s prospective or position. This session will provide tangible ways to assess value as well as what critical thinking skills should be utilized to support the decision process. Additionally, this session will discuss how to look at business direction and connect it the work planning you do. Understanding this critical topic is the key to long term product success, especially at the program and portfolio level, and this holds true regardless of what methodology you use.
Key Point:
Understand how to determine the essential for the dispensable
David Mantica serves as Vice President and General Manager for SoftEd US. Fueled by his passion for developing empowered knowledge workers, he helps companies develop their teams through training and coaching, equipping them with today’s critical skills needed to work effectively in a volatile, uncertain, complex and ambiguous (VUCA) world.
Drawing from his experience in successfully building a B2B training firm, growing it from scratch to $13M in seven years. David speaks and shares his insights and tactics on the impact of technology on leadership and management. His work at SoftEd helps organizations not only cope but thrive even with the ever-changing demands and complexities of modern business.
With over 30 years of experience and more than 700 speaking engagements, he inspires better work practices in marketing, product management, project management, software development, executive management, and other key areas of technology and business operations.
David’s home base is Raleigh-Durham, NC. From here he provides consulting to business owners here and worldwide. Driven by his love for helping people grow while maintaining their mental health, he also mentors several rising executive leaders, providing pro bono career coaching services that utilize his career insurance methodology. David is well known for his Manticaisms, a unique ability to refine or as he might say butcher the English language. His playful demeanor and style attracts and humanizes us all.


Victor Crowell